At Fair-ly we believe that sustainable fashion is the only way forward. Fashion is one of the most polluting industries in the world and is in desperate need of an attitude change. Fast fashion (brands like Zara, Mango, H&M, Primark and many more) is becoming the norm, but most people don’t realize the environmental and social impact it has.
The average consumer now buys 60% more clothing items a year and keeps them for about half as long as they did 15 years ago. What that means is a huge increase in the volume of pesticides, toxic dyes and textile waste, in addition to the extravagant amount of natural resources used in extraction, farming, harvesting, processing, manufacturing and shipping. And then we’re not even talking about the enormous pressure on farmers and garment workers. Head over to our Who Knew? page for more insights.
As a fashion shopper, the first step is to develop an eco-friendly attitude towards fashion. Embrace a “less is better” mindset and buy high-quality items that are everlasting, not ultra-trendy and disposable after just a few wears.
The next step is to look for brands that produce clothing in an ecological and ethical way. There are already a large number of brands out there that take a more sustainable approach to manufacturing clothing and accessories. They work on reducing their waste and keeping their use of water, chemicals and energy to an absolute minimum. Some brands even use recycled fabrics, on their mission to reduce textile waste. In addition, they treat their workers well and pay them an honest wage.
At Fair-ly we are well aware that many of these ethical brands are selling their pieces at high prices. And while we fully support their initiatives, we realize that many of us just can’t afford a $200 dress. Fortunately, many conscious, affordable brands have emerged over the past years, and we have made it our mission to share them with you. Our Guide section will give you a clear overview of the fairly priced sustainable clothing and accessory brands out there. Don’t expect to find any $9.95 style prices. Those prices are just not realistic, considering they need to cover decent wages and safety standards for everyone in the supply chain.
If these prices still don’t match your budget, consider buying second-hand clothing. It is still the most affordable option and you would be surprised by the beautiful pieces some people throw out. Combine those with some ethically-sourced fashion pieces and you will walk the streets feeling good about yourself, both outside and in.
And when - after many years and countless beautiful moments together - you are finally ready to say goodbye to your garment, never EVER forget to recycle!