IKURU is an ethical fashion label based in Pemba, Mozambique that uses beautiful African print fabrics for its designs. They are a small team with a big dream. IKURU means "strength" in the local language, and empowering women through fashion is at the heart of the IKURU Project.
Founded in 2014 as a social enterprise, IKURU empowers women from vulnerable backgrounds by investing in professional training, creating job opportunities and providing social & health benefits at work. They believe that providing fair work opportunities and benefits not only profit the women, but their communities as well.
IKURU's designs blend the colorful fabrics intrinsic to the lives of women across Africa with a modern style to create two trendy women’s lines: a prêt-a-porter collection and a Designer’s collection. In addition, they have designed fun and simple kids’ and men’s lines. By fusing African prints with European styles, they hope to connect customers across the globe with the artisans in Mozambique through their handmade clothing, each garment signed by the seamstress who made it.