Naja is changing the way women shop for lingerie as well as changing the industry as a whole through the company's dedication to changing women's lives.
Naja wants to disrupt the way lingerie is marketed towards women by creating a brand that seeks to empower women instead of objectifying them. They did away with fake wind blowing into models' hair and poses singularly aimed at the male gaze in order to connect with the smart, courageous, and sexy women of today.
Naja's Garment factory primarily employs single mothers or female heads of households where they are paid above market wages with healthcare benefits. They chose to aid single mothers, because many have to choose between working and caring for their children. At Naja, they've implemented flexible work policies that make it easier for women to balance work and childcare. Every child of a Naja garment worker receives books, school supplies, uniforms and all school meals paid by Naja.