Patagonia's values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach they take towards product design demonstrates a bias for simplicity and utility.
For Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. They donate their time, services and at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
They know that their business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So they work steadily to reduce those harms. They use recycled polyester in many of their clothes and only organic, rather than pesticide-intensive, cotton.